Exclusive insights from beauty companies Sephora, LUXASIA, Porcelain, and Founder’s Beauty shed light on Singapore’s beauty and personal care market and reveal what it takes to capture its discerning consumers and succeed in its diverse market.
US-based biotech firm Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia.
Cosmetics ingredients maker Organic Bioactives has debuted hair care solutions for the first time with the aim of capturing the growing market opportunities in the lucrative category.
Consumers are prioritising sensorial experiences and choosing products that turn mundane routines into moments of pleasure and wellness, underscoring the important role of fragrances in hair care products, says IFF.
Dyson’s first wet-to-dry straightener has been designed to overcome problems of traditional heat-based devices, and resolve consumer pain points such as styling time, says the global tech firm.
Ouai says its introduction of a new frizz-taming hair cream highlights South East Asia's significance to the company, with the brand also exploring opportunities in new markets across the region.
Created ‘by hairstylists, for hairstylists,’ the new product collection is designed to expedite the hair coloring process and is available in 20 different shades.
Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...
Indian consumers are embracing diverse hair types, and seeking more personalised options and convenient formats, which underscores the potential for product innovation and sector growth.
Japanese beauty brand Bioliss is set to release a new jelly-like hair oil that boasts both hair care and styling capabilities, to meet growing consumer demand for leave-in products with multiple functions.
Korean hair care brand mise-en-scène has revamped a line of shampoos to improve ease of use for consumers of different visual abilities, age and gender.
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
Hair fall and bald patches are becoming an increasing concern for Indian consumers, claims beauty brand Conscious Chemist, with the company set to launch a new scalp care line on the back of a recent funding boost.
Global tech company Dyson has pumped investment to fuel the development of its beauty portfolio over the next four years, in an effort to solve unmet consumer needs.
Award-winning UK hair care brand Flora & Curl has just launched into Boots in the UK. We spoke to founder Rose Ovensehi about why she started the brand six years ago and how the textured hair market still hasn't reached its full potential.
Singapore brand Lynk Fragrances has recently made several expansion moves, including renaming and rebranding, diversifying its product line-up to include body and hair care, and opening its first retail store.
Kao-owned Goldwell’s newly expanded Dualsenses Scalp Specialist range aims to address specific scalp issues, although these are often not given adequate attention compared to skin problems, says the brand.
There is a growing need for more individualised hair care products that recognise the unique characteristics of various curl types, according to a leading cosmetic chemist.
Aveda believes that the interest in prestige beauty, green chemistry, and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market.
L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.
Hair care consumers are more likely to pay more for products that feature potent and multifunctional ingredients, which have proven to be effective, says KERASILK.
Justhuman’s new hair and skin care line is capitalising on the microbiome movement to bridge the gap between clean beauty and fast results, and sees ‘massive growth’ in Gen X consumers in both India and US.
Australian prebiotics hair care brand Straand is looking to enter South East Asia, China, Europe and the US this year on the back of funding from Unilever’s venture arm.
Voir Haircare has partnered with India’s online beauty marketplace Cossouq to benefit from growing demand for scalp care and multipurpose haircare products among Indian consumers.
Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
US-based hair care brand Fekkai is set to accelerate its expansion in Asia this year to tap into the growing demand for high-performance clean hair care products.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Kao has identified ultraviolet (UV) damage as the main cause of hair frizz on the outer layer of the head, and in doing so underscored a gap in its existing personal care portfolio.
Singapore-based TUFT International is set to make its biggest export move yet with the launch of its professional-grade hair styling tools and devices in Australia this March.
The skinification of hair care marks a new dawn for the sector and heightened expectations from savvy Asian consumers will push innovation forward, according to exclusive insights from Kosé, Nuggela & Sulé, Verdure, and many more hair care players.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Estée Lauder Companies president and CEO Fabrizio Freda has pegged skin care, fragrance, and luxury hair care as key drivers of growth in China as it moves away from last year’s COVID-19 troubles.
In our round up of the recent product developments in the Asia Pacific beauty and personal care market, we highlight a hair treatment from Essential, Fixderma’s solution for acanthosis nigricans, and more.
Oil extracted from Korean red ginseng byproduct offers promise in the development of active topicals targeting skin and hair health, alongside wider ingestible formulas, say researchers.
Kao-owned Essential The Beauty says it has successfully tapped into the damaged hair segment, with the firm shipping more than 400,000 units of its new treatment in its first three months of sale.
Sino-British start-up Yao Secret is targeting Europe, Australia and Singapore to capitalise on the sustainable beauty movement with its solid shampoo bars made with fermented rice water sourced from the Yao tribe of Guangxi, China.
![Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/curie-co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-sea/17375805-1-eng-GB/Curie-Co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-SEA.jpg)
![Organic Bioactives has debuted hair care solutions for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/organic-bioactives-launches-native-nz-botanicals-hair-care-actives/17376246-1-eng-GB/Organic-Bioactives-launches-native-NZ-botanicals-hair-care-actives.jpg)
![Amika is targeting localised innovation to drive success in SEA. [Amika]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amika-on-quest-to-address-diverse-hair-needs-in-sea-with-sea-buckthorn-range/17339003-1-eng-GB/Amika-on-quest-to-address-diverse-hair-needs-in-SEA-with-sea-buckthorn-range.jpg)
![Ouai's new frizz-taming hair cream highlights South East Asia's significance to the company. [OUAI]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-underscores-importance-of-sea-with-debut-of-new-frizz-fighting-hair-cream/17240714-1-eng-GB/Ouai-underscores-importance-of-SEA-with-debut-of-new-frizz-fighting-hair-cream.jpg)
![Kao has outlined plans to strengthen its entire hair care portfolio. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-set-to-overhaul-hair-care-with-new-brands-and-rebrands-in-2024/17220035-1-eng-GB/Kao-set-to-overhaul-hair-care-with-new-brands-and-rebrands-in-2024.jpg)
![South Korea’s MFDS is reviewing the use of a machine that customises hair dyes for individuals. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/02/07/bespoke-hair-colours-korea-mfds-mulls-over-customised-hair-dye-machines/17040569-1-eng-GB/Bespoke-hair-colours-Korea-MFDS-mulls-over-customised-hair-dye-machines.jpg)
![Cannabinoids could have significant potential in dermatological therapy for numerous skin and hair disorders. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/18/cannabinoids-must-be-further-explored-for-therapeutic-skin-hair-health-impact-south-korean-study/17014200-1-eng-GB/Cannabinoids-must-be-further-explored-for-therapeutic-skin-hair-health-impact-South-Korean-study.jpg)
![There is a growing need for more individualised hair care products that recognise the unique characteristics of various curl types. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/08/30/curly-hair-needs-more-individualisation-needed-in-diverse-curly-hair-landscape/16670942-3-eng-GB/Curly-hair-needs-More-individualisation-needed-in-diverse-curly-hair-landscape.jpg)
![Aveda believes that the interest in prestige beauty, green chemistry and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market. [LUXASIA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/08/29/aveda-anticipates-unlimited-potential-and-growth-in-vietnam/16691750-4-eng-GB/Aveda-anticipates-unlimited-potential-and-growth-in-Vietnam.jpg)
![Joon Haircare is seeking distribution among South East Asian hair salons to reinforce its position as a professional-level hair care brand. [Joon]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/joon-haircare-says-entry-into-sea-salon-channels-important-to-cement-legitimacy/16654319-1-eng-GB/Joon-Haircare-says-entry-into-SEA-salon-channels-important-to-cement-legitimacy.jpg)
![L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions. [Redken]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-bets-on-redken-to-satisfy-indian-consumers-need-for-individualisation-and-experimentation/16670996-1-eng-GB/L-Oreal-bets-on-Redken-to-satisfy-Indian-consumers-need-for-individualisation-and-experimentation.jpg)
![ANSWR Beauty is aiming to expand its vision as a comprehensive ‘home salon’ beauty line to the Asian market. [ANSWR]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/answr-seizes-home-salon-beauty-opportunity-in-asia/16620624-1-eng-GB/ANSWR-seizes-home-salon-beauty-opportunity-in-Asia.jpg)
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
![A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/ashwagandha-in-cosmetics-supplier-eyes-untapped-potential-in-skin-and-hair-care/16308229-1-eng-GB/Ashwagandha-in-cosmetics-Supplier-eyes-untapped-potential-in-skin-and-hair-care.jpg)
![Fekkai set to accelerate its expansion in Asia this year. [Fekkai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-asia/16250380-1-eng-GB/Fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-Asia.jpg)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![TUFT set to make its biggest export move yet with Australia launch. [TUFT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/tuft-australia-launch-marks-first-international-foray/16147997-1-eng-GB/TUFT-Australia-launch-marks-first-international-foray.jpg)
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
![Estée Lauder CEO says skin care, fragrance, and luxury hair care as key drivers of growth in China. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-china-skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening/16155770-1-eng-GB/Estee-Lauder-China-Skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening.jpg)
![[Essential The Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/product-profiles-top-stories-on-the-product-innovations-in-the-apac-beauty-space8/16155257-1-eng-GB/Product-profiles-Top-stories-on-the-product-innovations-in-the-APAC-beauty-space.png)
![Red ginseng oil - extracted from the byproduct of traditional ginseng manufacturing - contains a plethora of active compounds suitable for skin and hair care applications [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review/16147562-1-eng-GB/Red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review.jpg)
![Essential The Beauty says it has successfully tapped into the damaged hair segment. [Essential The Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/06/essential-the-beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends/16116089-1-eng-GB/Essential-The-Beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends.png)
![Estée Lauder will launch new products developed by a local team especially for its Chinese consumers in Q4. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/estee-lauder-set-to-debut-first-products-developed-by-china-r-d-facility-in-q4/17401473-1-eng-GB/Estee-Lauder-set-to-debut-first-products-developed-by-China-R-D-facility-in-Q4.jpg)
![ESG considerations have emerged as a central focus for China's beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-beauty-brands-embrace-esg-focus-as-consumer-priorities-shift/17304986-1-eng-GB/China-s-beauty-brands-embrace-ESG-focus-as-consumer-priorities-shift.jpg)
![China’s beauty market is experiencing significant industry shift with the mass beauty market accelerating ahead of the luxury segment. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-mass-beauty-market-now-more-dynamic-than-luxury-l-oreal-ceo/17375859-1-eng-GB/China-s-mass-beauty-market-now-more-dynamic-than-luxury-L-Oreal-CEO.jpg)
